Most foundations operate with a structural disconnect. The investment portfolio (roughly 95% of assets) is managed without regard for mission, while only the grant budget (roughly 5%) is directed toward charitable purpose. The emerging model asks what happens when more of your assets work toward your mission. The answer depends on what type of foundation you are and which mechanisms you use to unlock capital.

$50M
7.0%
2.0%
0%
Traditional Model

Two Buckets, No Overlap

Grants pursue mission. Investments pursue returns. These two activities operate independently with no shared criteria.

Impact-Centered Model

Aligning Assets with Purpose

A portion of the investment portfolio is redirected toward mission-aligned vehicles, creating a third channel of capital.

For Community Foundations, Two Sides of the Ledger

Every dollar in a community foundation is held in a fund (a DAF, agency fund, field of interest fund, scholarship fund, discretionary fund, and so on). Each fund has two sides. The investable assets describe how the money is invested. The spendable assets describe how grants are deployed. Most community foundations have very limited discretionary control over the grantmaking side, since fundholders direct the vast majority of grant dollars. The investment side tells a different story. Most fundholders and fund types participate in the foundation's main investment pool, giving the foundation meaningful influence over investment strategy even when grantmaking control is limited.

This is why impact investing is such a powerful lever for community foundations. On the investment side, introducing an impact asset class into the main pool can galvanize the broadest base of assets with a single policy decision. Explore the Community Foundations tab to see how this works.

GIIN estimates that the global impact investing market has a total AUM of $1.5 trillion. Not all impact investing looks the same. The strategies below show how foundation leaders can think about the spectrum, organized by three core approaches and the criteria that guide investment decisions in each.

Responsible Investing

Divesting and Negative ESG Screening

Selling or screening out stocks that are not ESG-aligned or are detrimental to the asset holder's mission or purpose. This usually encompasses the entire portfolio.

EXAMPLEA health conversion foundation instructs its investment manager to "screen out" alcohol, tobacco, and firearm stocks because of adverse health impacts.

Activist Investing (Shareholder Activism)

Buying stock in publicly traded companies to become a shareholder "activist" and promote an agenda aligned with the foundation's mission.

EXAMPLEA foundation buys stock in a company to promote better workplace practices or conditions through shareholder advocacy.
Values-Aligned Investing

ESG Inclusion Investing

Buying stocks in companies that are highly aligned with ESG factors or values.

EXAMPLEA foundation buys stock in a publicly traded company with diverse executive leadership and governing bodies, or a company with strong sustainability or environmental stewardship practices.

Thematic Impact Investing

Using a particular "thematic lens" to invest across asset classes and return profiles to advance a targeted impact area like environment, health, or education. Investment firms increasingly offer these kinds of impact funds.

EXAMPLEA foundation or DAF platform creates a clean energy investment pool, which fundholders can elect to direct a percentage of assets to.
Impact-First Investing

Catalytic Impact Investing

Catalytic investments take on greater risk, more flexible terms, more patient timelines, and impact-adjusted financial returns. They accept higher risk than traditional investments (no or limited collateral, short operating tenure, seed capital), provide flexibility for the investee's needs (interest-only or free periods, flexible repayment), give a capital runway for adaptation, and allow lower financial returns to ensure higher social impact returns.

Place-Based Impact Investing

Investing in local companies, organizations, or funds with the intention to generate measurable community benefit and financial returns.

EXAMPLEA foundation seeds a new microlender to invest in local small businesses, or makes a bridge loan to a nonprofit awaiting government reimbursement.
Guided By
Environmental, Social, and Governance (ESG) criteria guide decisions.
Guided By
Mission, Purpose, and Founding Charter criteria guide decisions.

Reading the Strategies

The three categories form a progression. Responsible Investing focuses on the lens of avoiding harm and shaping company behavior. Values-Aligned Investing actively selects companies and themes that match what the foundation stands for. Impact-First Investing prioritizes measurable community outcomes, with capital structured to support the investee rather than to maximize returns. Each foundation can pick where to start and grow into deeper alignment over time.

Private foundations have a legal distinction between PRIs (Program Related Investments) on the programmatic side and MRIs (Mission Related Investments) on the investment side. The spending policy determines how much of the corpus is deployed each year for grants and operations. Use the source of funds mechanisms below to choose an approach, then explore the projection model to see how each path reshapes capital deployment over a 10 year horizon.

Harnessing Impact Investing for Local or Place-Based Impact

A 10 year projection model. Adjust the inputs to see how portfolio composition and a dedicated impact-first local allocation shape capital deployment, asset growth, and total mission dollars mobilized.

Portfolio Allocation
Fixed Income and Cash Return Assumption 2 to 5% annually
20%
Public Equities (Domestic and International) Return Assumption 7 to 10% annually
50%
Private Investments, Alternatives, and Real Assets Return Assumption 10 to 18% net of fees
25%
Impact-First Local Investing Return Assumption 2 to 5% net of fees and losses
5%
Total Allocation 100%
Starting AUM
$50.0M
10-Year Ending AUM
$0.0M
Annual Portfolio Return
0.0%
Asset Growth (CAGR)
0.0%
Net of grants and operations
Total Grants Made
$0.0M
Cumulative over 10 years
Local Impact Capital Deployed
$0.0M
Allocation deployed over 5 years, then recycled
Annual % Mobilized for Local Impact
0.0%
Avg grants plus local deployment vs. AUM
Total Mission Capital Mobilized
$0.0M
Grants plus local impact investing combined
Annual Mission Capital Deployed Over 10 Years

Community foundations don't face the PRI/MRI distinction. The central challenge is the composition of the asset base and how new gifts flow into the foundation. Use the source of funds mechanisms below to choose an approach, then explore the projection model to see how each path reshapes capital mobilization over a 10 year horizon.

The Business Implications of Local Impact Investing Mechanisms

A 10 year projection model. Set the foundation's asset composition, fundraising flows, and impact investing strategies to see how each mechanism reshapes capital mobilization, fee income, and discretionary capital growth.

Asset Composition (must total 100%)
Without Donor Restrictions, Board Designated CF discretionary capital
15%
Without Donor Restrictions, Undesignated Operating reserves and quasi-discretionary
10%
With Donor Restrictions DAFs, designated, agency, scholarship funds
75%
Total 100%
Annual Cash Flows
Pool and Fee Settings
Impact-First Local Investing Strategies

Investment return assumption of 7.0% annually, consistent with the average 10 year annualized return for community foundations through 2024.

Starting AUM
$200.0M
10-Year Ending AUM
$0.0M
Total AUM Growth (CAGR)
0.0%
Includes new gifts and 7% returns
Discretionary Grants Deployed
$0.0M
5% of BD AUM annually, 10 years
Local Investing from Main Pool
$0.0M
Allocation deployed over 5 years, then recycled
Local Investing from Opt-In Pool
$0.0M
20% annual opt-in, then recycled
Total Mission Capital Mobilized
$0.0M
Discretionary grants plus all local investing
Donor-Directed Grants from DR Funds (10 Yr)
$0.0M
Charitable outflow processed by the foundation but directed by donors. Provided for context only and not counted in total mission capital mobilized above.
Annual % Mobilized for Local Impact
0.0%
Discretionary grants plus local deployment vs. AUM
Additional Fee Income (10 Yr)
$0.0M
Cumulative from the Opt-In Pool fee
Discretionary Capital Tools Growth
0.0%
CAGR of Board Designated plus mechanism capacity
Annual Mission Capital Deployed by Mechanism Over 10 Years